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Research papers

Hide n' seek

This paper explores a major issue facing brands and organisations - the need to stimulate fresh thinking and prepare for tomorrow's market.The paper demonstrates how a creative research design involving semiotics makes it possible to understand...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: James Potocki, Lyn McGregor
November 28, 2004
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Citation

Potocki and McGregor (2004a, November 28). Hide n' seek. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/hide-n-seek